Cradle to Cradle
Motion for Onora, Cradle to Cradle 2018.
Onora produces new generation and sustainable coffins across to the Netherlands. This motion is comparing traditional coffins and Onora coffins. I used natural elements to emphasize that Onora coffins are sustainable.
I used the tulip form to reflect the Dutch culture in the logo transition because of Onora is a Dutch brand.
See this motion on Onora's website →